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DIRECCION DE MERCADOTECNIA ANALISIS, PLANEACION, IMPLEMENTACION Y CONTROL

KOTLER, PHILIP

DIRECCION DE MERCADOTECNIA ANALISIS, PLANEACION, IMPLEMENTACION Y CONTROL - 8 - MEXICO PRENTICE HALL/HISPANOAMER 1996 - 800 pag 27 cm - 0 0 .

ANALISIS OPORTUNIDADES MERCADO/INVESTIGACION-DISEÑO-ESTRATEG

ISBN: 968-888 -676 -

Subjects--Topical Terms:
CIENCIAS APLICADAS

Dewey Class. No.: 658.8 / K468

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