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MARKETING ESTRATEGICO

WALKER ORVILLE C.,BOYD HARPER W.,MULLINS JOHN Y LARRECHE JEAN-CLAUDE

MARKETING ESTRATEGICO - 4 - MEXICO MCGRAW HILL/INTERAMERICANA EDITORES S.A. 2005 - 431 pag 23.3 cm - 0 0 .

INTRODUCCION A LA ESTRATEGIA/ANALISIS DE LA OPORTUNIDAD/FROMULACION DE ESTRATEGIAS DE MARKETING/EJECUCION Y CONTROL

ISBN: 970104596-3

Subjects--Topical Terms:
CIENCIAS APLICADAS

Dewey Class. No.: 658.8 / W19

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